Science sidelined in the government-PR-media frenzy | Alexander Holmes and Jonathan Mendel
Tue, 07 Sep 2010 11:56:04 -0700
The Science: So What? campaign is a classic example of how bad science is ignored when agencies are only interested in audience impact Under the previous government, the Department for Business, Innovation and Skills (BIS) ran a campaign called Science: So What? So Everything (SSW). It was designed to encourage young people via websites, media reports and special events, to be inspired by the ...
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